The Beauty Ed®’s Note: I’ve been in this industry long enough to have sat through thousands of perfectly planned beauty and fragrance launch events, and while I love going to them, I also know that some of the most honest, and joyful conversations about beauty happen in real-time, with everyday people. That’s exactly why THE LAB is so important to me.
THE LAB is my student mentorship program that encourages Gen A and Gen Z students to write and create beauty content with freedom, honesty, thoughtfulness and joy. This is not about pleasing algorythms or advertisers - this is an opportunity for them to have fun with beauty in their own individual way ♡
THE LAB’S GLOSSIER YOU SOIE REVIEW
So when I asked them to review the new Glossier You Soirée fragrance, what did they do? They went straight to the heartbeat of their daily lives - the hallways in their high school - to strip back the marketing fluff and ask their friends, teachers and even the school cooks🧑🍳 how the product smells, and also, just as importantly, how it makes them feel.
Diana presented, produced and edited this brilliant video - it’s raw, it’s refreshing, and it is a lot of fun!
Thanks Diana 🫶🏼
Have any of you tried the new Glossier fragrance? Would love to know in the comments 👇🏼
