Is Florence by Mills The Blueprint for Gen Z Beauty?
Having Stranger Things withdrawal? Maybe Millie Bobby Bongiovi's beauty brand will help you get your fix?
Now that the frenzy surrounding the Stranger Things season five finale is over, it feels only right to fix my withdrawal by writing about Millie Bonnie Bongiovi, not just as an actor, but as the founder of Florence by Mills, her beauty brand that’s redefining Gen Z beauty.
From its clean, vegan formulas to its playful approach to self-expression, Florence by Mills rejects unrealistic, toxic beauty standards while making skincare fun, accessible, and genuinely effective.
As someone who’s grown up alongside Millie, I find her transparency and commitment to authenticity incredibly refreshing, especially as a fellow acne-prone girl. Her products are approachable yet exciting, with that perfect mix of care and personality.
Here are three products I’m especially keen to try:
1. Spot a Spot Patches
A staple in Millie’s skincare routine and TikTok feeds, these hydrocolloid patches do not just conceal pimples; they actively treat them. Infused with tea tree oil and salicylic acid, they soothe, exfoliate, and keep pores clear. And yes, they’re adorable, which honestly makes dealing with breakouts a little less miserable.
2. Love Core Black Cherry Hair & Body Mist
A travel-friendly pick-me-up with notes of black cherry and oud, two scents I associate with summer and indulgence. Lightweight, fragrant, and fun to spritz on the go, it’s a perfect multitasking mist for hair and body.
3. Tint N Tame Clear Brow Gel
This one’s the product I’m most excited about. With thin bristles and maximum hold, it promises brows that stay put without weighing them down, perfect for someone like me who hasn’t used a brow gel in quite a while.
Millie’s ethos, which is playful, clean, and unapologetically authentic, aligns so well with TheBeautyed.’s mission: helping women feel seen, confident, and celebrated in their own skin.
**I’ll be doing a full review soon, so comment if there’s anything from Florence by Mills you want me to try next!
-Gia xo
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