Come On A New No7 Skincare Launch With Me In The Finger Lakes ✈️
Recharging by the water at The Inns of Aurora, testing new skincare, and attempting to glass-blow a flower on camera 📸
I’m fresh back home from a press trip with No7! I adore going on press trips. As much as social media makes my job look very glamorous, the actual day-to-day work can be far from it. I am mostly at my desk, writing on my laptop in between filming, doing the laundry and preparing dinner.
Lately, I’ve been missing the camaraderie of working in an office amongst a team. So it’s nice to get ‘out’ so to speak. Plus, now that I live in Florida, it’s great for me to attend beauty press events as much as I can. When I lived in London, they were ten-a-penny, so now I cherish them 💕
Inside My Finger Lakes No7 Press Trip & Staying at The Inns of Aurora
Anyway, this No7 press trip was in Finger Lakes - a beautiful area in Upstate New York, and it was an honour for me and The Beauty Ed® to be invited alongside other amazing journalists from legacy media brands like Allure, Good Housekeeping, Instyle and Refinery 29.
Before I get into the new No7 skincare products, I must give a shout out to the hotel we stayed at: The Inns of Aurora. What a magical place! It was founded by the creator of American Girl dolls and no wonder - it almost feels like you are living in a dolls house fantasy when you’re there. In the most natural, down-to-earth way.
The setting by the lake is absolutely stunning! We went lake boating, to the hydrotherapy spa, bird-watching (saw some Bald Eagles nesting) and even did some glass blowing.
🎥 Watch the Finger Lakes Press Trip Vlog: You can come behind the scenes, see the stunning lakeside property, and watch me test the skincare as well as attempt to glass-blow a flower (!) over on my channel. Click here to watch the full vlog and subscribe to @thebeautyedvlog on YouTube!
The New No7 Skincare Launches Landing in the US
OK, back to the No7 skincare launches - which was the whole reason why I was there! These ranges have already launched in the UK in Boots and are becoming available here in the US over the coming months (more info below). While neither is technically targeted at my own midlife skin, they are filling some massive gaps in the market:
No7 Prime Forever (Best for Late 20s & 30s Skin)
First up: Prime Forever, which is launching in the US in August - find it at Ulta and No7 Beauty. Prime Forever is designed to preserve all the good stuff (like collagen) while your skin is still in its prime. It’s a fantastic range if you’re in your late 20s and 30s - a demographic that is often ignored. You’re coming out of your 20s, you aren’t seeing deep visible signs of aging yet, but your natural collagen stores are just beginning to deplete.
The formulations focus heavily on a brilliant peptide blend to preserve skin elasticity. My standouts from the line are the Preservation Serum and the SPF 50 Primer (which sits beautifully under makeup with absolutely zero balling or pilling). The Weightless Moisturiser is also a treat - it has this fascinating, bouncy memory-gel texture that flattens itself back out in the jar so it’s always smooth as you pop your finger into the jar.
No7 Good Intent (Active-Free Hydration for Teens & 20s)
Next up is Good Intent which is available NOW in the US and also in the UK. Good Intent is a non-active skincare collection with the most beautiful pastel packaging - the bottles are so soft and tactile. Because it’s active-free and deeply hydrating, it’s perfect for teenage and 20-something skin types. But I love it too! Especially the Radiance Reflect Spray Serum. I’ve never tried a serum spray before and as this is one of my must-do skincare steps, I am obsessed! It’s so lightweight and a great one to keep on your desk to top up your hydration and glow throughout the day.
I’m actually going to send a selection of the Good Intent range to my group of mentees in THE LAB to try - I expect they’ll be fans of the Skin Sip Moisture Milk , which is a beautiful, press-on milky toner that works exactly like the Rhode Glazing Milk which they are all obsessed with.
🍄 Read our full Rhode reviews and breakdown from THE LAB here
I look forward to sharing exactly what THE LAB think once they finish testing them!
In the meantime, let me know in the comments: Do you have someone in your life who fits into these 30-something or teen brackets who would love these?
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