Unretouched. Authentic. Trusted.

Our founder, Donna, is an internationally acclaimed Beauty Editor and has been writing beauty articles and directing shoots for national newspapers, magazines, websites and supplements for over 20 years. Her work has been recognised in the world’s most famous media titles including The Daily Mail, Vogue, Grazia, Instyle and Cosmopolitan and she has won the prestigious Johnson & Johnson Award for Best Beauty Editor on a National Newspaper. Donna’s passion for eco-friendly beauty has seen her writing articles on the subject for The Daily Mail and The Sun on Sunday’s Fabulous Magazine and her ‘unretouched’ shoot director experience is sought after with companies like Boots UK.