Will the NEW Jones Road Beauty Foundation Stick Sit in My Wrinkles?
I'm a 49 year old Beauty Editor learning to love my wrinkles, but I don't want foundation to sit in them. Does JRB's new foundation stick pass the wrinkle test?
This is not an ad - I wasn’t paid to write this feature. I was gifted the products to try but I am under no obligation to write this review.
Anyone that’s been following me for a while knows that I absolutely love Jones Road Beauty. I’ve adored the brand since they first launched Miracle Balm in 2020, and so when they send me something to try, I am genuinely honored - it makes me feel seen and respected.
Because even after 28 years in the industry, I often feel invisible because of my age. But Jones Road is a brand that celebrates women of all ages - it celebrates you being you. Bobbi Brown, the founder, is a makeup artist that I’ve followed for my whole career and I love everything that she stands for.
Just like Bobbi, I want people to get used to seeing real skin again. That’s really important to me. Especially as I age. I have been campaigning for real skin my whole career; I even introduced a no-retouch policy while I worked at Boots UK, so I don’t want makeup that offers thick coverage. I want really blend-able textures that won’t mask your natural skin texture.
I’m also someone that doesn’t have Botox. I’ve got wrinkles. And I’m proud of them! But I don’t want my makeup to sit in them. It’s ok that they are there, but I don’t want my skin to appear creasy or cake-y. Often, foundation sticks can be very drying. But I want my skin to look nourished, plump, and hydrated - not tight and dehydrated.
I just want my skin to look like my skin.
My first thoughts about the NEW! Jones Road Beauty Your Skin Foundation Stick
Jones Road sent me the Medium and Medium Warm shades to try. And it turns out Medium was perfect for my skin tone.
Before I get into how the product feels and looks on my skin, I must say I’m loving the “click factor” of the packaging - it’s so satisfying when a lid magnetically clips on -it screams quality - plus it’s reassuring that it won’t spill and smudge into my bag.
The weekend that I first tested it, I’d been in the sun. I live in Florida, so I’ve got a little pigmentation and some redness around my nose. First impressions? How smooth and silky it feels as it glides over your skin. And how it makes your skin look so rested, healthy and just alive!
I applied it straight from the stick and blended it in with my fingers. And wow, it felt pretty amazing! I can’t believe how it glides on with no chalky feeling. You know how sometimes when you apply foundation, your fingers kind of get static? There’s none of that with this.
I was really impressed how it covered my pigmentation too. I don’t really want to hide it dramatically; I just want my skin to look more even. It gives beautiful coverage.
I’ve got a bit of redness on my nose, and it toned it down nicely. I remember a makeup artist saying to me: “Don’t put too much foundation on your nose,” especially as you get older because pores get enlarged and product can sit in them. But there is none of that here.
And did it pass the wrinkle test? There was no caking at all. It actually just gives skin a really lovely, even finish; it just doesn’t look like you’ve got any makeup on.
I’m going to be 50 in a month, and this is the kind of product that is going to be in my makeup bag, I’m sure, for the next 50 years. If I’m lucky enough to get there! It makes my skin looking pretty good - not bad for someone who doesn’t have Botox.
Thanks, Jones Road ✨
The NEW Jones Road Beauty Your Skin Foundation Stick is out today, 12th May 2026