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THE 40+ PROJECT
THE LAB
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The Beauty Industry Says Your Kids Have COSMETICOREXIA! But They Need To Give GEN A More Credit
Exclusive insights from a Veteran Beauty Editor and THE LAB: Why the $698B beauty industry is misreading the Gen Alpha consumer
7 hrs ago
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Donna Francis
and
THE LAB | The Beauty Ed®
2
After Years Of Avoiding Keratin, Will 'Hair Botox' Fix My Frizz?
I was worried it would ruin my natural texture...
Apr 13
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Gia
6
2
Dior Beauty: Testing The Summer 2026 Dioriviera Collection
& the oil cleanser that stole the show!
Apr 7
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Gia
4
2
1
Rhode x The Biebers 'Spotwear' Drop: And Why We ♡ Seeing Pimple Patches Worn in Public 🍄
The Beauty Ed® Report: Award-winning beauty editor Donna Francis (who was the founding Beauty Editor on teen magazine, CosmoGIRL!
Apr 6
•
THE LAB | The Beauty Ed®
5
3
3
A 14-Year-Old’s Guide to Surviving Skincare FOMO
Written by Lexie Stone
Apr 2
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THE LAB | The Beauty Ed®
3
M.A.C's Collab with Miami Creator Xime Ponch Is A 'Reality Check' Gen Z Craves
Gen Z contributor Gia Yianni sits down with Miami mega-creator Xime Ponch to talk about the reality of the M.A.C Maker program, the 'dupe' culture, and…
Apr 1
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Gia
6
1
March 2026
I Froze My Hair For Science: My Honest Verdict
Is cryotherapy for hair another marketing ploy, or is it hair magic?
Mar 31
•
Paloma Sedeno
4
1
Half Magic Review: The Viral Euphoria Makeup Brand Landing at Sephora UK
As Euphoria returns in April, the show's Emmy-winning makeup artist, Donni Davy, finally brings her cult brand to the UK. Gia put its most viral…
Mar 26
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Gia
8
4
HIKU: Harper Beckham’s Passion Project or the Next Nepo-Brand?
"I feel a bit sorry for her." 💄 From Summer Fridays toddler PR to Harper Beckham’s HIKU launch, we’re asking the tough questions. Is a 14-year-old…
Mar 13
•
Donna Francis
and
THE LAB | The Beauty Ed®
4
I’m a Gymnast: I Stopped Washing My Hair Everyday & Now It’s Never Greasy
Written by Lexie Stone
Mar 11
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THE LAB | The Beauty Ed®
3
Can The $44 Charlotte Tilbury 'Pixie Dust' Highlighter Survive The School Day?
Written by Avery Lurie
Mar 11
•
THE LAB | The Beauty Ed®
4
Why My High School 'Slugging' Routine Backfired: A Lesson in Facial Eczema
Written by Kira Damani
Mar 11
•
THE LAB | The Beauty Ed®
3
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